Shiseido Skytopia Wins Triple Gold at the Event Marketing Awards 2024

Chab Events is proud to announce that Skytopia, the One Shiseido Beauty Consultant Virtual Conference 2023, has received top honors at the Event Marketing Awards 2024, taking home Best Virtual Experience, Best Brand Experience (B2B), and Best Immersive Experience.

The awards recognize excellence in elevating brand storytelling, engagement, and innovation and ShiseidoSkytopiadelivered on all three fronts.

Developed for Shiseido Travel Retail, Skytopia was a groundbreaking metaverse conference crafted to unite and inspire over 600 Beauty Consultants from across Asia Pacific, including Korea, Greater China, Southeast Asia, and Oceania. Hosted across 15 days, the virtual experience merged high-impact content with emotional resonance, allowing participants to explore Shiseido’s most iconic brands through an entirely new lens.

Conceived by Chab Events and powered by Journee’s virtual platform, the experience redefined what retail training can look and feel like. Within a fully immersive, digitally-rendered world, Beauty Consultants were invited to engage with nine of Shiseido’s leading brands, from heritage houses to emerging icons, through interactive content, brand immersions, and experiential storytelling.

The project wasn’t just about learning; it was about creating connection, pride, and purpose in a digitally native way.

“Our goal was to provide our Beauty Consultants with an interactive, truly engaging, educational experience that would elevate their knowledge as well as position Shiseido Travel Retail as an agent of innovation within the cosmetics and travel retail industries. Chab Agency and Journee brought our vision to life perfectly,”
—Evelyne Ly Wainer, Chief Commercial Officer, Shiseido Travel Retail Asia Pacific

Shiseido Skytopia stands as a benchmark in the evolution of B2B brand experience and a powerful signal of where immersive retail engagement is headed next.

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