Chab Events Wins Bronze at The Drum Awards for Marketing APAC 2024 for Shiseido Skytopia
We’re proud to announce that Chab Events, in collaboration with Maise, has been awarded Bronze in the Experiential – Fashion & Beauty category at The Drum Awards for Marketing APAC 2024 for the Shiseido Skytopia campaign.
Even more notably,Skytopiawas the only project recognized in the Metaverse subcategory, reinforcing our belief that when creativity meets strategy, technology becomes more than a tool, it becomes a place of emotional connection.
Created for Shiseido Asia Pacific, Skytopia was a gamified virtual destination that blended ritual, wellness, and imagination into a fully branded metaverse experience. The campaign sought to explore beauty beyond the product, anchoring Shiseido’s brand values in a future-forward format that could resonate with the digitally curious and emotionally driven consumer.
More than an activation, it was a reimagination of what a beauty brand can stand for in the Web3 era.
Winning at The Drum Awards is no small feat. Judged by a panel of leading marketing decision-makers, the 2024 APAC competition saw entries from brands and agencies including DBS, Changi Airport, Binance, Accenture Song, and Havas. Our selection among them is a powerful testament to the innovation and depth of this project.
This win is the result of a true partnership. We are deeply grateful to the team at Shiseido for their trust and vision.
A special congratulations goes out to our internal team at Chab Events whose collective creativity brought Skytopia to life.
Skytopia’s recognition reinforces what we at Chab Events stand for: helping brands show up boldly, connect meaningfully, and create experiences that don’t just impress but inspire. From physical to digital, our approach is always the same: Make them feel something. Make it matter.
Contact Chab Eventsfor your next Metaverse project.